We use our unique ♥WORK™ approach to cross the industrial-services-digital divides that unlock growth in digital times.
Liking isn’t enough. You like your aunt. Your key fob. Your neighbour’s cat. There are 5,000,000,000+ user likes a day on Facebook. Instagram limits users to 300 likes an hour. Liking has become a commodity. It’s done. And it’s easy to see why.
Behavioural science says we take 35,000 decisions per day. Assuming we’re awake for 16 hours per day, not a guarantee for everyone ;), that’s 36 decisions per minute. Every minute. Every day. The question then, is how do you ensure more people, customers or employees, take more decisions that go your way?
There are simply too many touch points, moments of truth, and decision points to control them all. The only practical and sustainable way to manage the decisions that people make, is to change how people feel when they interact with your company, culture and brand.
We call this ♥WORK™.
♥WORK™ is about creating true fans of your company, brand or culture. Not they walk off into the sunset at the end of the movie love. But a broader, stick with you, concept of love. We might fall in love with a great smile. But we grow in love for the things that are unique, not perfect. The chipped tooth. The unique and shared history, hopes and future.
We build in difference to help companies to enable them to grow by creating more authentic moments of truth, interactions, and innovation. ♥WORK™ is just that. Making it so that more of the the people that matter to you, care more about your company, what you do, and why you do it.
In our work with 250+ brands we help leading brands of today to act more human, and the leaders of tomorrow to grow without losing what makes them specialin places ike this